Their mission is to build economically viable and sustainable communities. This is important because we see far too many businesses and nonprofits close their doors due to not having the resources or insights to operate successfully.

Founder Sean Russell utilizes over 26 years of research and development in community building and media production to support local businesses, events, and nonprofit organizations. This leads to a visual history of the growing vegan community in South Florida. These resources provide residents and visitors with a snapshot of the vegan lifestyle in the tri-county area.

In 2022, Sean released his first book, Pre-Vegans. He intends to provide non-vegans (pre-vegans) with inspirational stories and tips to help them start their journey. The book is also available as an online program on SoFloVegans.com. This series provides video versions of some of the stories in the book, with new videos uploaded each month. Some of the vegans found in the book include PETA co-founder Ingrid Newkirk, Torre Washington, Earthling Ed, Dr. Michael Klaper, Robert Cheeke, and John Lewis, aka Badassvegan. 

The ultimate goal is to create a platform that supports every business and organization embracing the vegan movement. The continued success of SoFlo Vegans is tied to the successful launch of the Vegans Explore program. This is an organization focused on providing visibility for vegan communities around the world. Founder Sean Russell spent most of 2022 traveling worldwide, building connections with various community organizations to lay the groundwork for this program. He decided to focus the next few months after his trip on ensuring SoFlo Vegans is in the best possible position to support the community before launching.

Now SoFlo Vegans is gearing up for an exciting next chapter as they work on hosting monthly vegan networking events called SoFlo Vegans Unite. This is a return to how they kicked things off in 2017. Other events include the return of Veg Night Out, a vegan night market they founded with Melissa Guzman from The Caribe Vegan. They also are partnering with Clean Machine to co-host the Vegan Health and Fitness EXPO and World Vegan Bodybuilding Championships in April. 

To learn more about the different resources and events, SoFlo Vegans offers, visit their website at soflovegans.com or download their mobile app by searching for SoFlo Vegans in the Apple or Android stores.