Fort Lauderdale, Fla. – November 1, 2022 – Founder of SoFlo Vegan and Lesaruss Media’s Creative Director Sean Russell officially releases his new book, Pre-Vegans, on November 1st, World Vegan Day. This book was created to help people transition into a vegan lifestyle.

Author Sean Russell is a dynamic entrepreneur with roots in education, music, community advocacy, and the arts. Having served in various roles throughout his 16-year tenure at Broward County Public Schools, he served as a teacher, counselor, technology specialist, and District administrator. With a passion for uplifting his community, Sean’s pioneering a hub for plant-based living in South Florida. With SoFlo Vegans, he’s on the road to making South Florida a global hotspot for veganism.

Pre-Vegans is a collection of stories from well-known vegans and their experiences during their transition. It includes fun facts about veganism and its history that are rarely shared. Many individuals go vegan for all different reasons, but often they don’t know where to start or what to expect. This book is here to fill in the gaps and give people the information they need to start their journeys.

Prepare to read stories from authors, activists, physicians, and bodybuilders, such as Earthling Ed, Dr. Angie Sadeghi, Robert Cheeke, Ingrid Newkirk, John Lewis BadAss Vegan, Dr. Michael Klaper, Jane Valez-Mitchell, Torre Washington, and Dr. Neal Barnard. Learn how they got started, what inspired their journeys, and the influence veganism has had in their lives.

The book is available on Amazon and through as a digital bundle. The digital edition includes videos of stories featured in the book and comes with one year of access and brand-new stories updated monthly.

Purchase and watch story trailers
(Digital Press Copy available upon request.)

Sean Russell is available for speaking engagements on veganism, communication, community development and interviews, panel talks, consultations, and brand management services. He is open to speaking on virtual panels, television, magazines, podcasts, and blogs.

Contact us to schedule an interview or discuss a possible collaboration.

About SoFlo Vegans
Founded by media producer and community organizer Sean Russell, SoFlo Vegans makes South Florida a global hotspot for veganism. The platform, reaching over 76,000 people each month, offers resources, articles, videos, and podcasts on thriving on a plant-based diet or vegan lifestyle. Non-vegans are welcome to join, as well as businesses that want to explore promotional opportunities.